exempt from classification
Phoenix Philms Phorever
Dr Adrianna Scheibner
T Colin Campbell
Caldwell Esselstyn Jr.
Prof Emeritus David Pimentel
John A McDougall
Prof Tom Lyons
Professor Walter Willett
DVD Cover Art by
from Tadpole Design
Aaron Scheibner - Director/Producer
While travelling in Rural Australia I saw how dry and desolate the bush was. It didn't seem to matter what the people at the top in Canberra were doing, the bush was suffering nevertheless. I wanted to help ease this burden... The NSW country - driven by a prolific meat industry - had re-awakened my empathy for our animal friends, and I was beset by a burning desire to improve their lot.
Thus A Delicate Balance was conceived. (At the same time, I became a vegetarian. Of course, the film I imagined back then was very different from the film now screening. Originally, I intended to depict the cruelty and torture endured by animals at the alter of the almighty T-bone. Surely that would put the world off meat forever? I soon realised, however, that it would also put the world off the movie forever! So I decided to create a film that clearly illustrates how diet and non violence are critical to the health and well-being of all Life on earth, and that it's possible to live a life that's conducive to peace, love and prosperity.
In my quest to transform my vision into a living, breathing film, my first port of call was Los Angeles, California. I was fortunate enough to be offered a unique opportunity to intern at the Illusion Factory a studio specialising in movie trailers - mostly for Warner Brothers.
I wanted the best of the best - the recognised thought leaders in all the relevant fields. As it turns out, they're not that hard to find... Many are mainstream researchers, doctors and educators, and those who aren't, enjoy such renown that they're hard to ignore. Surprisingly (at least to me) they were also very approachable. I was able to secure interviews with virtually everyone on my list (“You found me!” was Maneka Gandhi's joyfully typed response...)
Several interviews later, I returned to the Illusion Factory to begin the editing process. But I had no idea how to begin! This left me confused and frustrated; all I was sure of was that I REALLY wanted to get this film out to as many people as possible. (MK Gandhi once said, “If I have the belief that I can do it, I shall surely acquire the capacity to do it even if I may not have it at the beginning.” This was definitely the case with me.)
Mark Everett Olson - Editor
Mark Olson is a freelance video producer/editor based in Los Angeles. Since 1993 he has worked closely with most of the high profile entertainment companies and studios. He has a great talent for producing and editing highly entertaining video content. He has created hundreds of trailers, promos, and documentaries. In 2002 he partnered with the Illusion Factory and award-winning director Steven Goldman to edit the Country Music Video of the Year, Alan Jackson's “Drive (For Daddy Gene)” .
Initially he attended UCSC and studied biology and film before moving back to Los Angeles to pursue an exciting career in video editing.
Mark lives in the San Fernando Valley his wife and two children. When not working he loves to kayak, hike, cook, collect all kinds of sounds and music, and spend as much time as he can with his family.
Robilee Frederick - Producer
President and lead producer at the Illusion Factory, Ms. Frederick is focused on co-creating and producing innovations, technologies, games and entertainment projects in all media formats.
Ms. Frederick has extensive experience in every facet of creative entertainment advertising, management and emerging technologies. Her background includes working at Rod Dyer Group, Foote Cone & Belding, and Zoetrope Studios, Hollywood; as well as working with all the major studios through her co-owned creative marketing company before joining the Illusion Factory. A documentary filmmaker, writer and mother as well, A Delicate Balance is a project Ms. Frederick is very passionate about. “We must live with the heightened awareness that Every Being Counts.”
The Illusion Factory - SFX creation and supervision
In the last 27 years, The Illusion Factory has been entrusted with the promotion and marketing of over $5 billion in filmed, televised and live entertainment. This virtual one stop creative resource has expanded to more than twenty vertical markets, producing advertising promotion and entertainment production in all media: Film, Television, Digital, Web, Music, Radio, Imax, Mobile Phone, IPod, DVD, Gaming and now Virtual.
The Illusion Factory has long been known for applying their unique blend of creativity into all forms of innovative technologies with the intent of continually raising the bar for the rest of the world to follow. The Illusion Factory has expressed its unique brand of incessant creativity meets cutting edge technology in the following departments: Advertising, Graphic Design, DVD Design ,Film, Television and Digital Production, Post Production, Virtual Reality, Web and Related Media, Search Engine Optimization, New Media, Interactive, Gaming, Marketing, Branding, Distribution, EnvironLights, Consumer Products, 2D and 3D Animation, Visual Effects, Illustration, Key Art, Trailers, Promotional Products, Children's Publishing, Media Production/Distribution.